SEARCH ENGINE OPTIMIZATION

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

Essentially, Search Engine Optimisation (SEO) is the process by which a web presence is adjusted and refined in order to bring better rankings in search engine results pages.

SEO process includes both On-page Optimisation (Title/Meta/Alt/Header/ContentTag optimisation, Canonical, and URL redirections) and Off-page Optimisation (Article & Press Releases Submission, Directory Submission, Social bookmarking, Blog and Forums, local listings and Social Media) for reliable position on the web for a long term.

Some facts:

• 75% of online purchases and orders are made on websites found through search engines.
• 88% of Irish internet users use Google every day.
• 95% of users consider sites found through search engines being the leaders in their market field
• Search engines are responsible for over 80% of the internet traffic generate

Golden Triangle Suggests How People Scan Google Search Pages. The areas highlighted in red are noticed by almost every Google user but the visibility decreases drastically for search results that show up below the first 6 results.

Organic ranking visibility:

(Shown in a percentage of participants looking at a listing in this location)

" It's not what you want to sell when you want to sell it that matters today. It's what the customer wants to buy when the customer wants to buy it that counts."

John Graham

Search Engine Optimization steps:

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