With Google AdWords, we guarantee that your website will be found on the first page of search results.

With the Pay per Click (PPC) option, displaying your ad costs you nothing. You will be charged only when people click your ads.

In other words, every cent of your budget is focused totally on bringing you new prospects.

 

What is Google AdWords?

 

How does it work?

1. A person searches on the Google search engine, using a word or phrase that corresponds with the keyword/phrase selected for your Pay per Click marketing campaign.
2. Your Pay per Click ad is shown on the Google search-results page.
3. The searcher clicks on your ad, is taken instantly to your website and finds the products or services required.

 

 

How we manage Pay per Click (PPC)

GoWeb will first clarify with you your business model and objectives. Then we will:

• Plan the campaign - Carry out market research

• Analyse the keywords - Identify the main and secondary keywords for your campaign

• Assess your competitors - Analyse the online strategies of your main competitors

• Analyse your website - Assess your website in terms of its usability, ease of navigation and presentation of your products/services
• Optimise content - Ensure that the content matches the needs of prospects attracted to your website via PPC

• Set up the campaign - Create the PPC ads, establish deep linking (so that prospects go straight to the webpage on your site that best fits what they are looking for), and submit the website to the search engines

• Carry out real-time bid management and reporting - Ensure optimum Cost per Click (CPC) and bid rules for each keyword/phrase

• Optimise the campaign to maximise ROI -Optimise your ads – and your ROI – throughout the campaign

 

Google AdWords campain steps: