Why pay for managing my online advertising by professionals when I can do it myself?This is a frequent question form our customers, that is why we decided to give you an answer. We would like to show few points that you are probably not aware of and which make all the difference when applied. It’s not the amount of money that you spend on ads that counts its quality and precision of your advertising.

Here’s why:

• We can ensure your keywords and ads will have high Quality score. Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user’s search query. In general, the higher Quality Score, the lower your costs and the better your ad position – Simple just on that single point you will get return on investment. But there’s more…
• Building high Click Through Rate (CTR) – the amount of ad impressions to the quantity of clicks, higher CTR means higher ad placement and lower price for single-click – You save again.
• Prevention of error clicks for e.g. by the including of specially selected “negative” keywords, this way your budget will not be lost to inappropriate clicks – One of the biggest money wasters.
• Selection of the best keywords – analysis of the most frequently entered keywords by users and keyword competition analysis. Relevant keywords will ensure larger number of ad impressions, more clicks, and to ensure that your ad will show only to those persons who are truly interested in particular service – Relevant ads means more clicks, higher position and highest conversion rate.
• Building separate campaigns optimized for content network – that means your ads will not only be displayed on Google searches but as well on thousands of other websites in Google affiliate network – More ads in more places.
• Testing multiple ads in each Ad Group – experimenting with different offers and call-to-action phrases to see what is most effective for your advertising goals. This methodology extracts best performing ads and focuses your entire budget only on them – No wasting money on bad performing ads.

Facts:

Comparing to other ways of advertising like Golden Pages, Google AdWords gives you biggest value of money available currently on the market. Just last year online advertising in Ireland boosted by 70%. This year we predict that Google AdWords advertising will be the most important tool to fight with recession.

PS

Here is a link to our AdWords section for more information: http://goweb.ie/adwords.html

And we are back! It was a long day, long journey but it was worth it. After 7 hours in total behind the wheel we are back from BarCamp Cork II with new ideas and new plans.

First of all we would like to address big thanks to organizers for their hospitality and obviously for hosting such great meeting. It was very nice to get together with other open minded people from the industry. Special thanks are for people from Synergy Module (www.synergymodule.com) and Eden Bee (www.edenbee.com) for their very interesting insights into electricity consumption. It is always great to learn something new and useful at the same time. We hope they will change our world and succeed with their plans. We are looking forward to see it in near future.

Over all impressions are very positive. It was really fantastic to be able to exchange knowledge and ideas with others from our and similar businesses. Great to hear valuable information regarding, marketing, advertising, strategic planning, and… wine, thanks to Julian Alubaidy from Bubble Brothers (www.bubblebrothers.com).

We are looking forward for next year already. Next time we are planning some small lecture from our company. You have been warned!

Once again big thanks for having us there!

Good luck everybody!

You can find more information at BarCamp website : http://www.barcampcork.com/

GoWeb Team